Hot on the heels of Las Vegas socialite Lindsay Lohan posing naked in New York magazine to emulate Marilyn Monroe's final photoshoot (Bert Stern photographed both) was the news that a man had found a nude photo of a hitchhiking Marilyn Monroe in his Las Vegas home.

Lawrence Nicastro, 73, claimed the photo came from a customer of his in New York back in 1962, the year Monroe died (doing the Stern photoshoot six weeks before).

Nicastro owned a service station at the time, and a customer left his car but didn't return to pick it up. He then placed the contents of the trunk in storage.

A press conference was set up today for the unveiling, undoubtedly with visions of dollar signs, until an authenticator revealed the photo he had was actually of Madonna from her 1992 controversial photo book Sex.

Madonna, Marilyn, Lindsay. We get 'em all mixed up too.