"What happens in Vegas stays in Vegas" to remain slogan
Vegas Bound.
Take a break.
Play Las Vegas.
Viva Las Vegas.
Nobody does it better.
These are all slogans that the Las Vegas Convention and Visitors Authority has come up with the past few years, but all pale in comparison to their 2003 slogan, "What Happens Here Stays Here" (or outside of Vegas, "What Happens in Vegas Stays in Vegas").
So the LCVCA is returning to the award-winning slogan that put them on the map, coming up with a new series of campaigns centered around the oft-imitated phrase that at once tells everyone that your secrets are safe in Las Vegas.
LCVCA spends approximately $80 million per year to advertise the Las Vegas brand.
